Chapter 8: Marketing with Pinterest

Here’s a peek at my pinterest showcasing my boards and regular searches:

This chapter dives into the world of Pinterest, where creativity and commerce intertwine to create a virtual haven for users and advertisers alike. Pinterest was started by Ben Silberman, Evan Sharp, and Paul Sciarra looking to revolutionize social networking while fueling business profits. Pinterest is a single platform where you can curate a visual tapestry of your interests, passions, and inspirations. With Pinterest's algorithm, your feed becomes a personalized gallery, showcasing the content you love. From delectable recipes to trendy fashion, home renovations, and beyond, the possibilities are endless. Share your boards, follow others, and watch your followers grow. For advertisers, it's a golden opportunity to target their desired market, selling promoted pins that entice users to purchase. It allows for profit to be made that platform itself as well as the advertisers.

Something I find intriguing about Pinterest is that it is a platform that sets itself apart from others in a unique way. Unlike other platforms that aim to keep users hooked for hours on end, Pinterest serves as a specialized search engine. It's a place where users can find exactly what they're looking for, knowing that they're likely to make a purchase. It's a treasure trove of inspiration, tailored to individual interests and needs. Forget mindlessly scrolling through daily news; Pinterest is all about finding that perfect product, discovering DIY ideas, and allowing advertisers to showcase their offerings. It's not about likes, followers, or comments, but rather about organizing your content with pins and boards. With Pinterest, the possibilities are limitless, offering a network of ideas and endless opportunities for discovery and creation. 

Something to keep in mind about Pinterest is that it operates at its own pace, not chasing after the latest news or scandals. Instead, it aims to inform users about the fascinating things the internet has to offer. Revenue growth may not be lightning-fast for marketing or the platform itself, but that's intentional. As more people pin a product or idea, brands gain recognition and slowly generate income. Pinterest is a deliberate platform, encouraging advertisers to promote their products steadily over time, rather than seeking quick feedback. So, why doesn't the platform prioritize immediate profits? It wants users to keep coming back, constantly discovering and considering the products they search for. Once you've searched for something on Pinterest, it keeps appearing on your feed, enticing you to explore further and increasing the likelihood of making a purchase.

Pinterest is an incredibly useful platform that is projected to experience significant growth in revenue and recognition in the coming years, just as it has consistently done in the past. It will continue to provide advertisers with the opportunity to promote products, whether it's for your next big idea or the little things that bring you happiness. The possibilities are endless on Pinterest, and over time, it enables marketers to profit as people purchase their products through the ads they create.